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Almost half of U.S. consumers don't have a credit score or have a credit score under 700, and according to a survey by the Federal Reserve, 30% need financing in order to make an unexpected purchase of $400 or more. Rather than excluding these consumers, retailers would be wise to look beyond the credit score and understand more about this consumer demographic. Learn all about lease-to-own and how it is ...

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Social responsibility and ethics have earned their place on the marketing agenda. They’re fast becoming consumers' top consideration when looking into a new brand to shop with. As expectations rise, brands need to be open and honest with today’s savvy shoppers. Responsible marketing is increasingly vital for modern brands looking to retain customers, increase lifetime value, and create unforgettable brand recognition. Your brand, products, and services have an impact on your users. It’s your job to ensure that it’s ...

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7 Ways to Boost Your Conversion ...

Most of us missed them, especially here in the midwest US, where it can ...